Bring enterprise marketing expertise to your mission-driven organization
Benefit from marketing best practices and discipline adapted by someone who's executed campaigns at organizations with constrained resources. The examples below show how you can achieve your growth goals without enterprise complexity or cost.
Driving software adoption in higher education
Leveraging multiple channels, strategic audience segmentation and messaging to tell a customer-focused story resulted in satisfied customers and sales teams.
A Fortune 500 company wanted to accelerate pipeline generation
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First to pilot conversational AI tool. Lead HR product line strategy and implementation driving $2.5M in pipeline in 5 months.
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Developed microsite (wireframes, promotional strategy and execution) resulting in $700k of pipeline in first quarter in market.
This Salesforce ISV faced increased competition and low engagement
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Website homepage and key product page optimization contributed to 30% increase in website sourced pipeline.
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Overhauled email series to align with revised updated ICP messaging, increasing conversion rate by 47% YoY and engagement by 103% after 1st quarter.